So you’re sitting there with your iced coffee and your Google Doc open, wondering: What can I do as a virtual assistant? Been there. Whether you’re brand new to the VA world or pivoting your services, figuring out what you can offer is half the battle, and honestly, it’s also where the fun starts.
If you’re anything like me, you’re probably multi-passionate with a soft spot for helping creative business owners thrive (hi, wedding photographers and brand designers 👋). So let’s walk through 10 popular and in-demand VA niches, especially the ones creative entrepreneurs actually need help with.
1. Admin Support for Creatives
Inbox full of client emails? Calendars that make zero sense? This is where you come in. Photographers, planners, and designers often need help keeping things organized behind the scenes so they can focus on the work they love doing.
Things you could offer: inbox management, client onboarding, HoneyBook/CRM setup, calendar coordination, scheduling sessions or meetings.
2. Social Media Management (with a Visual Twist)
This one’s perfect if you love aesthetic feeds, Reels, and writing engaging captions. You can manage social media for creatives who don’t have time to post consistently or hate being online all day (trust me, there are a lot of them).
Services might include: Instagram story creation, Pinterest scheduling, content planning, repurposing blog posts, and curating brand-aligned visuals in Canva.
3. Blogging for SEO + Storytelling
This is one of the most underrated VA offers, especially for photographers and web designers who need to keep their sites fresh and searchable. If you like writing, this is a gold mine.
Example tasks: writing and formatting blog posts, adding alt text + SEO keywords, creating blog outlines, uploading to Showit/WordPress.
4. Pinterest Management
Pinterest is where so many creatives (especially photographers and designers) get their traffic, but most aren’t using it consistently. That’s where you come in.
You can help with: Tailwind scheduling, pin design, optimizing boards, monthly strategy reports, and linking blog content.
5. Client Communication & Follow-Up
This one’s for the people-people. If you’re good at keeping things moving and love making clients feel supported, you can offer front-facing support without the business owner needing to check their phone every five minutes.
Support includes: sending follow-up emails, responding to inquiries, sending gift boxes or thank-yous, and making sure no one falls through the cracks.
6. Website Updates & Maintenance
You don’t need to be a full-on web developer to offer tech support. If you’re comfy inside platforms like Showit, Squarespace, or WordPress, you can offer updates and cleanup for creatives who hate touching the backend.
Services might include: updating galleries, swapping out testimonials, uploading blogs, optimizing pages for SEO, and fixing little design quirks.
7. Launch Support & Operations
For creatives launching a course, new offer, or even just a website, launch support is HUGE. You can help map out the timeline, prep content, and make sure nothing gets missed.
Tasks might look like: managing the calendar, uploading content, creating launch checklists, or coordinating with a designer or copywriter.
8. Email Marketing & Newsletter Support
A lot of small business owners want to send emails but get stuck staring at a blank screen every week. That’s where you step in.
Support could include: writing newsletters, segmenting lists, formatting in Flodesk or MailerLite, and setting up automations or welcome sequences.
9. Creative Content Support
Maybe you’re more of a “give me Canva and a blank canvas” kind of VA. You can lean into the creative side of things and offer branded support that helps businesses look good.
Services: social graphics, mood boards, pricing guides, branded client resources, proposal templates, and even printable PDFs.
10. Project Management for Creative Teams
If you’re the organized friend who has 17 Trello boards for your weekend plans, this one’s for you. Many creatives hire OBMs or VAs to help manage their growing teams or ongoing projects.
You could offer: task delegation, deadline tracking, Asana/ClickUp setup, streamlining client workflows, and making sure launches go smoothly.
Still Wondering, What Can I Do as a Virtual Assistant?
Start by asking yourself:
- What kinds of creative businesses do I vibe with most?
- What tasks would I happily do for free (but won’t)?
- What platforms or tools do I already use confidently?
From there, start testing offers and seeing what lights you up. You don’t have to have it all figured out right now. The VA world is flexible on purpose, you can evolve, specialize, and grow as you go.
P.S. Need help figuring out your offers or mapping out a niche?
I offer 1:1 coaching for virtual assistants who want to feel less “DIY everything” and more “confident CEO energy.” If you’re still wondering what I can do as a virtual assistant, let’s build something you’re proud of.
👉 Learn more about the Launch & Learn Coaching Package
